Massage the sides of the pot, you will feel the cloth loosen, pick it up and push up on the bottom to start the soil up. Then hold the soil and plant with one hand turn it over and gently work the pot off. Drop the pot (recover it later), hold the soil top and bottom turn it over set it in the prepared hole. Easier with a good helper.
Talked to my friend he is planting the pot and all, most this will work well. The "Smart Pot" made in OKC claims roots dont grow through theirs.
Also moist soil not wet, dry soil, at least mine will crumble (fall apart) easy
EDIT If you damage the roots, dont freak out, plant it as best you can and water it with something like Voodoo Juice to help it regrow roots. /EDIT