That's not awesome. SC Labs is all over SoCal as a cannabis tester. The article says they will be judges and base their results on THC, CBD, and 'five terpenes.' Science might tell you what's in it. Nothing but experience is going to tell you what it does.
How many people are going to show up to the fair, at first, thinking this was another Cannabis Cup where everything gets sampled and voted on by samplers? By the end, ain't hardly nobody who's going to give a fart about the event until the results come out. Once word gets around that that ain't the case, the heads will disappear and watch the results, online.
It's going to draw a hell of a lot of extra people. Great marketing. Bullshit.