Bare vertical bulbs in giant parabolic reflectors and coil wound ballasts...antiques now. I've still got that coil ballast, I bet it has 15000 hours on it and it still works fine. I could heat my garage with the thing when it's running, and it's probably a fire hazard, but it never failed. I tried to give it away a while back and no one wanted it, so back under the bench it went.