What's in a name:
Fox Farm
Ocean Forest
Happy Frog
Black Magic (soil)
Miracle-Gro
Jiffy-plug
Bubbleponics
You have to give things clever names or they will disappear among other similar products. If someone recommends bat guano, is your first reaction to ask what brand or how much to use? If you recommended bat guano to someone else, would you first tell them to use a quantity of bat guano or tell them to use a brand of bat guano? If someone says, 'I use Fox Farm Ocean Forest.' to start a conversation around here, most everyone knows what FFOF is. Consider branding as intellectual property.
Are you more attracted to, 'Weed farms: Batch #00099233' for a name, or 'Happy Skunkberry Unicorns on Mushrooms?'
Nevermind. I just got hit with the dabs of crumble I blasted, a couple days ago, from 3 nameless plants grown in a friend's back yard. Planted in January. Ripped down on Sunday. What would have been several pounds of decent, cured bud, turned into a few ounces of moderate bud because the six construction sized, black garbage bags were rife with bud rot. Anyway, yeah. Nevermind. I just got hit with...`
That last paragraph might be the moral to the story.