Semi gloss white works well and as you stated easy to clean which is important, things happen and walls will get crap on them.
Running 20 amps on number 10 reduces voltage drop which is good, it's less fun to terminate on the outlets, unless you use outlets that have clamps versus wrapping the wire around the screws.
GFCI is always a good idea, the breakers are more expensive, but if the greenhouse can be considered a wet location, they are required by code.
So far I have never built an indoor greenhouse for hydroponics, so I have been able to get by without GFCI's, that stated, if hydroponics where involved I am quite sure the electrical inspector would fail out my rough inspection if I did not use GFCI's.